Collaboration Over Competition: Rosenthal & Rosenthal Advocates For a Harmonious Specialty Finance Industry

Rosenthal & Rosenthal has been an advocate, active participant and thought leader within the commercial finance industry for more than eight decades. For Rosenthal, it’s important that the company and other established alternative finance companies advocate for the industry to ensure business owners understand all the financing tools and solutions available to them.

By belonging to numerous credit clubs and organizations within the industry, Rosenthal ensures it stays ahead of any changes within the sector while helping to improve it. In addition, the company communicates frequently with banks and other institutional lenders about how it can help companies get more liquidity to run their businesses.

Rosenthal dedicates a great deal of time to education as well. The company has carefully crafted materials outlining its products and how they work, which are illustrated on its website and in all its collateral materials. Rosenthal also has hosted numerous panel discussions in various industry verticals to ensure business owners and other financial services professionals understand their options when looking for a non-bank lender and/or non-dilutive working capital solution.

“Education and in-person connection with other professionals is paramount to not only spreading awareness about what we do, but also to dispelling myths and misinformation about our industry,” Cassie Rosenthal, chief marketing officer of Rosenthal, says.

Rosenthal prides itself on collaborating effectively with other financial services providers. Its purchase order finance team, for example, has long-established relationships and inter-creditor agreements with third-party lenders throughout the U.S. and Canada. Additionally, Rosenthal’s international factoring team can carve out foreign receivables that may be considered ineligible to an institution lending solely on domestic receivables. By working with such partners and others to solve cash shortfalls, Rosenthal fosters support for the greater finance community.

“We must remind the financial community that Rosenthal is a great collaborator — rather than a competitor — and can only offer above and beyond what they might be currently able to offer their clients,” Cassie Rosenthal says.

In terms of its organizational involvement, Rosenthal is an active member company for the Turnaround Management Association, the Secured Finance Network, the International Factoring Association, the Association for Corporate Growth and the New York Institute of Credit. Many of its employees serve in board roles for these organizations and are actively fostering new relationships and to broaden their own network as well as Rosenthal’s reach.

The Rosenthal team also stays active and engaged with business owners by attending various industry sector trade shows, speaking on panels to entrepreneurs and by sharing editorial content on social media about how specialty finance can alleviate common cash flow concerns and/or growing pains.

“We continue to educate our industry peers on what we do and the benefits of lesser-understood financing tools like factoring and purchase order financing to reinforce Rosenthal’s ability to partner with third-party lenders,” Cassie Rosenthal says.

As Rosenthal’s clients have needed to adapt due to challenging economic instability, inflation concerns and rising interest rates, the company has responded accordingly by introducing new products. In the last few years, Rosenthal developed its Pipeline division, which provides asset-based lending to emerging consumer product brands. The company also developed its recourse factoring division, which is catered toward young, growing service businesses and light manufacturing or assembly companies that cannot qualify for bank financing due to age or losses.

Ultimately, Rosenthal aims to meet customers where they are, especially during times of economic challenge or distress, ensuring the company — and the commercial finance industry overall — remain a strong, trusted choice for businesses in need. •