Haynes and Boone advised AI innovator Awaken Intelligence in a cross-border strategic partnership and equity investment in Creovai, an affiliate of IAG Capital Partners.

At the same time, Creovai also acquired 100% of the assets of CollapIP (Tethr), an AI-powered conversation intelligence software company.

The Haynes Boone deal team, led by partner Tom Ferns (M&A, London), included key support from partner Dan Malone (M&A, United States), associates Josh Reisman (M&A, United States) and Christopher Orford (M&A, London) along with trainee solicitors Zainab Al-Qaimi and Kirsty Harshaw.

“This combination of our companies will accelerate our mission and expand access to our products to an even broader set of organizations,” Simon Black, CEO of Awaken, said. “Tethr’s leadership position in the contact center industry makes it an ideal partner, and we’re thrilled to work with our new teammates for the next phase of our journey.”